If you search on google for the best keyword research tools, you’ll find a lot of options on the market now.
The difficulty is that finding the right keyword research tools can be complicated, especially if you’re just a fresher in the SEO (Search Engine Optimization) world.
All of them have differences in features, amounts, reputation, good support or knowledgebase and sources of data, and, finally, most important prices. But which of them will benefit your project? And, most importantly, do you have to spend hundreds of dollars a month, or is there a way to reduce costs?
Today I’ll explore both types of keyword research tools. Most of them are paid tools and only a few of them are free.
1. SEMrush (#1 Keyword Research Tools)
SEMrush is my favorite out of all the keyword research tools on this list. It needs no further introduction especially if you’re a hardcore online marketer and they have the right balance between price and performance. It’s an all-in-one SEO tool that’s used by more than 7,000,000 marketers. And when it comes to keyword research, it has one of the best keyword tools in the digital marketing platform.
Let’s focus on its keyword research capabilities.
The Keyword Overview section explains organic search and paid keyword data. You will see the keyword volume as well as the global volume which is a unique feature, purpose, difficulty, CPC, and SERP feature.
There is also information on keyword variations, questions, and related keywords. Keyword trends give an idea about seed words based on performance over the last 12 months.
If you need to create a keyword master list, you can use the Keyword Magic tool. All you have to do is enter a core word and SEMrush will pull up a list of words that you can use in your improvement. This keyword magic tool has many metrics including Intent, volume, CPC, keyword difficulty, competitive density, and results in the SERP.
The Keyword gap tool allows you to compare your site with your competitors’ potential keywords if you’re missing out. The Keyword Manager tool lets you analyze and manage up to 1,000 keywords at once.
Many top marketers rate SEMrush as the # 1 keyword research tool and it’s a great option for SaaS companies that regularly monitor new technology and industry keywords.
KWFinder is another keyword tool that is part of an SEO tool package designed by Mangools. If you are looking for a tool that is completely dedicated to keyword research, KWFinder is your best bet. Its main intent is that help users to find long-tail keywords with less keyword difficulty.
There are two ways to explore keywords using KWFinder. One is to find keywords by entering a core word or the other is to enter a domain and the tool gives you a list of keyword suggestions that will appear pop up.
There are options to choose location and language when finding a keyword. The tool is very natural and this is why it is fit for newbies. It helps newcomers get keywords that will help you drive more targeted traffic.
It even lets you do competitive research so you can always find out what your competitors are doing. Just enter their domain or URL and this keyword tool will give you the best keywords to target based on what works for your competitor.
Ahrefs is identical to SEMrush and is considered one of the best keyword research tools today. It has a lot of features since it is a universal SEO solution. But we will keep all our focus on the Keyword Explorer tool.
The Keyword Explorer tool provides clickstream data which also shows how many clicks you get from a search engine for a specific keyword. It has advanced SEO metrics such as return rate, percentage of clicks, and much more. You can use it to generate keyword ideas for Bing, Amazon, YouTube, and a few other search engines.
Ahrefs is one of the most well-known keyword research tools. At the very least, it should be included in your list of SEO tools to consider.
4. LongTail Pro
Finding long-tail keywords is not as easy as it may seem. Finding the right tools to do this can prove to be even more challenging. Long Tail Pro is a long-tail keyword research powerful software. LongTail Pro targets long-tail words and does it successfully. This tool can help you find low competitive long-tail keywords with good search volume. To find micro-niche blog core words, Long Tail Pro is suitable.
This tool will help you cross-reference the value and profitability of each keyword’s rank so you can choose the one that can bring you more traffic and ensure the highest conversion rate. To control this, LongTail Pro also considers the keywords used by your competition.
AnswerThePublic is a free (for limited) keyword generator tool. It works a little differently from most other keyword research tools. This is a great way to test your prospects or listeners for questions and answers. To create blog topics, create your Q&A section, set up long-tail keywords for targeting, and more.
Keywords are classified: questions, prepositions, comparisons, alphabetically, and related.
The free version of AnswerThePublic is a great resource for bloggers. The free plan lets you search for 3 keywords per day. However, if you search for a keyword regularly, you will need their pro plan. You also have the option to select the country and language for your search.
Ubersuggest gives 3 free keyword research per day as well as gives you a complete overview of the SEO scenario. To better understand how to improve your website ranking, you can take the test it offers when landing on the website. It asks you various questions about your website and sends you an analysis report after answering all your questions.
You can then use the tool to find keywords exploring for your website. It shows the amount of word search and how difficult it will be for you to rank for it.
With its SEO Analyzer feature, you can also run a complete site audit and check how many backlinks you have created on your website.
7. Google Keyword Planner (Best Free Keyword Generator Tool)
Google Keyword Planner is part of Google Ads and is a reliable source of information because it is a google search engine giant itself. It’s so popular and you can get it for free.
The only downside to using Google Keyword Planner is that if you want to know how your site or a given keyword is performing in other search engines, you won’t find it here.
But for those who want some SEO training in the beginning stage or want information about a specific keyword, this is a great starting point.
What is Best for you
Do not need you to pick up all of the tools listed above, but instead, stick to one or two Keyword research software and get used to its system.
If you are looking for an easy, yet smart solution, go for the #1 SEO toolkit SEMRUSH.
If you are researching keywords for the micro-niche blog or finding long-tail keywords use KWFinder or Longtail Pro.
If you’re looking for a free keyword research tool, then try out AnswerthePublic or Ubersuggest or ahrefs or google keyword planner.
Whether you’re a blogger or an eCommerce website, for keyword research strategy to work, you must set up Google Analytics and connect Google Search Console to your website.
Are you using the keyword research tools from the list above? How has your experience been so far? Share your thoughts by commenting!
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