If you’re a blogger or freelancer who wants to write SEO friendly content.
Writing SEO friendly content demands special skills. To keep your audience engaged, you should consider the structure of your article and keep it delightful. If the audience likes and understands an article, they will be extremely more willing to share it with others – and that will enhance your search rankings. So, if you want to increase your search rankings, develop your writing skills. Start with these tips on how to write SEO friendly content.
Optimizing for both search engines and the audience is one of the most essential tasks you can make for your article.
However, generating SEO friendly content often demands time, and effort. But in the end, you can expect your writing success. Many people guess that SEO-optimized content can’t be user-friendly. This truly happens to be a complete misunderstanding because well-optimized, high-quality content increases your possibility of ranking higher on the search engine pages.
Before you begin: Listen to your mind
Prioritize yourself first about what you are going to write. When you write about a subject, it is important to know the details. And if the topic is SEO friendly content, then you need to consider two goals at the same time, targeted traffic and Search Engine Optimization.
For example, if you are an affiliate marketer or publisher who wants to generate money online, then you should think about writing affiliate marketing content. But if you want to do something other than that, it conflicts with yourself.
This issue is not entirely related to SEO. But it should be remembered that if not observed in-depth, it will become a matter of irritation at some time. You can’t write quality articles with a bored mind.
Writing tips for SEO friendly content
Above all, your content has to be a good chunk of writing. When starting a new blog, many bloggers just focus on writing, typing whatever comes into their minds. While this may work for someone who has natural writing skills. I always do not follow these ‘rules’ when it comes to SEO-friendly articles.
Research your Relevant topic
Before you start, examine precisely the message of your topic. What do you want to describe your audience, or which particular question do you want to solve? What’s the determination of your blog article? An easy approach to get an insight into this is by looking at the search results for the search term you want to rank with.
There are plenty of raw materials on the internet for writing SEO friendly content. So, it’s important to find your focus keyword that best fits your content and research.
For example, if your content type is a human body and yoga training, then the suitable keywords for your content are yoga tips, yoga guides, quantum methods, etc.
SEMrush offers a free trial that will help you do better research on your topic and find keywords appropriately. This will help you understand the exact keyword you should be trying for.
Create a structure for your content
If you want to write great content, follow a solid structure.
First, identify the main part of your content. Splitting it into different parts can make your writing more comfortable and faster. Once you structure your content, you can run on each part individually with your attention.
But keep in mind the post should be divided into three main ideas:
- Wonderful introduction (in which you present your topic);
- A body (in which the main information is written);
- A conclusion (in which you summarize the main thoughts or pick a conclusion).
In several sentences, write down what you want to say in your different parts. You’ve now formulated of summary of your content. This will help you write well-structured and interesting content. Now the real writing can begin.
Analysis of the Suitable Content-Length
The length of the content is most important for a higher ranking. The length of the post varies depending on the type of post.
Make sure every article has a minimum of 300 words but it is almost impossible to rank your post on google. Google likes long articles, however, if your article is too large it can frighten users away. I would encourage you to write long articles that are readable and interesting.
As a beginner, you can use SEMrush SEO tools to identify what is the ideal word length to improve your chances of ranking on the first page of the search engine.
Alright, once you are ready with these data, please go.
Investigate the search engine first page results for your focus keyword. I know it is not easy but again, if your intention is to Rank#1 on the search results, you require to take this additional challenge.
Proper use of paragraphs and titles
When writing an article, you should use as many paragraphs as possible which makes the article lively and readable – this is a quality in SEO friendly content.
Everyone writes paragraphs but not everyone uses them well. Don’t create new sentences just to increase the number of paragraphs. Also, refrain from making paragraphs too long, as each paragraph must have its ideas or topics. Ask yourself what the main idea of each paragraph is.
Relevant titles help your readers understand a specific part of your text. If you want people to find your articles, use sub-headings to guide them, help them scan your post, and clear the structure of your articles. These are important not only for readability but also for SEO. That’s why I suggest using your focus keyword in a few sub-headings. I want to explain a few of them because using your keywords in each title will make the text more complex and unnatural. This will make people stop reading more.
Use keyword synonyms
Sometimes, stuffing your article with your focus keywords makes it less interesting to read but it can also hurt your rankings. Google is becoming smarter, and it wants you to write content that users can like. It doesn’t want you to always use your focus keyword and there are other ways to analyze what your text is about. One way Google understands the subject matter of your text is to identify synonyms and another way to find keyword-related words.
Internal linking and Anchor Text
When writing a new post, it’s always a good practice to link back to the previous article so that audience stays around your site a long time and so that search engines can re-crawl these previous articles.
We call this internal linking and both your audience and the search engine will thank you for it. It helps search engines understand the topicality of your content, makes your audience spend a long time on your site as well as reduces the bounce rate.
While you doing links internally for your blog article, you should use a technique is called the anchor text technique.
Frankly, when you link to a blog article, you notice an option to add a link and a title.
Be sure to fill in the post title with the relevant keyword of the post you are linking to. Try to use a flexible number of links. No one knows how many links you should add. Make sure your links are relevant, natural, and useful to readers.
The internal linking tool namely Linkwhisper will assist you by recommending relevant pages and posts on your website that you can link to.
Optimize your SEO friendly content images
Images are crucial to making your content readable and shareable. People are far more likely to engage those whose website has beautiful and relevant photos.
Google can’t read images, but it can describe the content of images to define images’ relevance in the search results. You need to give proper Alt text and Image Title Attribute.
Many of them make the mistake of uploading pictures with names like image01.jpg.
This is a big mistake!
While you name an image, keep the name related to the image.
For example, if you put a screenshot of the AdSense dashboard and you name the image “WordPress”, it will not be relevant. Instead, you need to use a name like “AdSense Dashboard”. That way, when people search for an image in Google Image Search, they’ll land an image in one of our blog posts.
Try to create useful and informative content that contains your keywords appropriately and naturally in your ALT text.
Here is an example of an ALT text for an image:
<img src = “puppy.jpg” Alt = “Dalmatian is bringing puppies” />
You can always add Alt Text yourself when you upload an image.
Make Your URL Readable
It’s necessary to write a quality URL that represents the page’s content to help your readers know what the page will be about.
Use Grammarly to check mistakes and avoid plagiarism
When you are ready to publish SEO-friendly content, I recommend testing it with Grammarly, a free grammar, spelling including syntax tool. It will let you know if you have overused some words (and synonyms offered) or if a sentence is too long and difficult to read.
It also offers plagiarism checking that checks your article against billions of web pages and highlights all the parts you need to change to avoid plagiarism allegations.
Even if you are a native English speaker, it is a useful tool, although, like any tool, you should not rely entirely on it.
Start writing your contents
Hopefully, you have given tips for improving your writing for SEO, it is time to handle your to-do list. If you use the tips mentioned in this list, you will be able to create SEO friendly content regardless of the blog you are writing. You will eventually learn to write content that people want to read, tweet, and share. SEO-friendly websites get more traffic and higher traffic levels improve your SEO score.