It is easy to start a blog, writing, and posting articles is one thing. To monetize and drive more traffic to your blog is another where you face some complicity. Remember only a few thousands of those attract a significant and satisfying readership where are more than 570 million blogs online.
Your blog is great and can get some good traffic from it. But your blog doesn’t seem to be getting as much traffic as it should.
If you want to increase traffic to your blog, read these proven strategies on how to drive more traffic to your blog or company website that will help you map your blog.
1. Write High-Quality Content and Check SEO performance
Have you ever heard the good sound, “Content is King”?
There is a word, High-quality content gives a good idea about your topic as well as helps to drive more traffic to your blog.
That is a million-dollar question.
What is high-quality content and how is it written?
Just follow my roadmap to creating high-quality content:
If you have an SEO blog and you want to drive more traffic to your blog where you provide an SEO guide and recommended some SEO toolkits. Then you engage your readers with information related to SEO. Of course, this is the thing you want to deliver to your traffic.
The first step in creating content that readers consider high-quality is to make sure it contains the information they are looking for. To find out what information your users are looking for, you need to find a proper keyword or topic research. This will help you decide which topic is suitable for you that will also drive more traffic to your blog.
Make it easy for people to read your entire blog post or page. Have fun while writing and make sure to use a variety of your text to make it engaging. Use the LSI keyword, alternate long sentences with short sentences, and be personal in your writing. It helps you write quality content that is different from your competitors and helps users get to know you and your brand.
Think about search engine intention (use google trends) and your goal. It’s important to consider search intent while you’re creating the content for a specific page. That’s why I would advise you to match your own goals to search engine trends users might have.
Suppose you want to sell digital products to readers, then try to understand Google’s trend toward those products. This will increase your sales by increasing the number of visitors to your site.
An expert can argue with me, it’s not always. Yes, it may be. But you considering getting free google traffic, it is very important to you.
When traffic land on your blog it’s also important to establish trust. Especially when you are not familiar with your traffic, you have to show them that you’re trustworthy. Try to write articles using explanations, if necessary, add pictures, videos, and expert opinions. All of this helps your users and Google understand that your site belongs to a real business or real person, which helps to get more traffic to your blog.
Check your content SEO performance
Optimizing your content means writing SEO-friendly content which ensures your page # 1 in search engines result.
Learning basic SEO is the best practice for blog post optimization. You need to learn how to do keyword research – and when you write a title, use those target keywords throughout the article and in the name of your image file, there are many more best practices like creating your URL SEO Friendly and using LSI keyword.
If you need some help – because wow it may seem terrifying at first – if you use WordPress, consider installing a plugin like Rank Math. Rank Math is a blogging tool that guides you through the steps of optimizing your post with a wizard that scans your page and asks you questions about your keywords.
2. Connect with Other Bloggers and Brands
To get more traffic build a correlation with another blogger. There are many ways to connect with other bloggers:
Guest Post: Guest blogging is about publishing your articles on other blogs. There are different ways that guest blogging can be done and I am discussing two different methods. The first is to find bloggers related to your topic and reach out to see if they will receive a guest post from you – you have to be patient. Because you’ll get a lot of rejections, but that’s nothing more than getting a new audience.
Another strategy you can try is to post on a site that is well established with different kinds of audiences like Medium or Quora. I’ve used Quora quite a bit to ask a question that’s really on my blog and provides long, detailed, very helpful answers. But in this website give the link called the Nofollow link.
Natural link Building: Natural link building is, to put it simply, getting high-quality links from other sites to point to your blog. This will increase your DA (domain authority), and you will drive more traffic to your blog as a normal side effect of increasing domain authority. However, there are several ways to earn natural links.
Exchange post link: This is a content sharing method, where you offer a link on another blog with one or more links and they do the same. To exchange links, provide more traffic to your blog, and help your website get more visitors from targeted sources.
3. Do Email Marketing
Email marketing is one of the easiest ways to drive more traffic to your blog and about 50% of marketers believe that email marketing fits their best ROI (Return on investment).
To drive traffic using email marketing is so pretty and easy:
- You add an email subscription box to your website.
- People subscribe, you provide some amazing content for them and the traffic starts driving.
Consider using the email marketing tool ConvertKit to manage subscription forms to see who is interested in your blog.
4. Activate social media to drive more traffic to your blog
Over the past decade, social media platforms have become quite popular for how to drive more traffic to blogs – one of the best ways to truly connect and engage with your future visitors. They are already in the role of gamers to get more traffic.
Now, let’s dig into a few popular social media to drive traffic to your blog.
Twitter: Twitter is a great platform to have real conversations with people in your space, but marketing yourself and your blog on Twitter is not as easy as it may seem. However, Twitter should not be ignored, as it is a great way to build an audience that will help get traffic to the conversation.
You also need to learn the art of how to drive traffic from Twitter. To start, here are a few things you need to follow now:
- Complete your Twitter profile by updating your bio, avatar, and header image.
- Tweet regularly (at least 7-8 times a day). You use Socialpilot to schedule your tweets in advance.
- When sharing a blog post, make sure you share it with a photo or better use GIF/video.
- Always use a hashtag (#) when posting a tweet.
Facebook: Facebook has become one of the favorite tools for driving traffic. You have been using it successfully for many years to drive high-quality traffic to your blog.
The first step is to create a Facebook fan page. Your Facebook fan page allows your readers to connect with your brand on Facebook. You can use it to engage your readers.
But perhaps the most valuable thing about Facebook is the ability of your posts to go viral. When you post on Facebook, your readers will be notified and your traffic is likely to skyrocket.
But unfortunately, Facebook traffic is not as organic as before. The most important thing to take care of is engagement. If your audience doesn’t engage in likes, comments, or reshares, your organic posts will be less accessible.
Even if you have a lot of “fans”, Facebook will not work well for you. You can use tools like AgoraPulse.
Pinterest: Pinterest is a network that lets you share stories by pinning pictures and videos on different boards. These boards work as groups that people like them. Unfortunately, Pinterest takes a little more effort than other social networks because you have to be creative if you want to be different. Instead of just sharing a link, you need to create a complete graphic that will represent your article. Then, if the graphic is good enough, you’ll be able to get people interested in clicking on the link you put in the picture.
LinkedIn: LinkedIn is a business-based social network that connects people around the world. Nevertheless, it allows you to share your thoughts and your articles with people connected to you. If you are careful about what you share, you can get new visitors from popular business networks. Like other social networks, LinkedIn allows you to participate in groups. Find a group that is interested in what you are writing about and you will be able to publish your articles to people who are interested in them.
Quora: Quora is a Q&A network that is an excellent source for fast website traffic. You need to answer questions that relate to or support your brand’s products. Then, link to your website whenever relevant.
5. Start YouTube Marketing to Drive More Traffic
Do you want to generate an additional, self-serving and stable source of traffic for your blog?
Then YouTube is a great option. At the moment, YouTube may be the fastest way to generate organic blog traffic for free. The platform ranks first in terms of video sharing. If you haven’t published any video content, now is a good time to get started. If you are already doing video marketing, increase your output.
Use video optimization tools like TubeBuddy to optimize YouTube videos that will help to get more traffic to your blog.
One last word. Continuity is key here. All of these traffic strategies are good and proven, but I can’t guarantee you overnight results. Stay with them and you will eventually drive more traffic to your blog.
Now is there any traffic-driving strategy that you think I may have missed or any other smart way that you have learned how to drive more traffic to your blog?
Share with us in the comments below!